Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan
Vol 7 No 1 (2024): FIKRUNA : JURNAL ILMIAH KEPENDIDIKAN DAN KEMASYARAKATAN

PERAN MEDIASI DIGITAL MARKETING TERHADAP PERILAKU KONSUMEN

Soemarjono, Eko (Unknown)
Tapaningsih, Weni Indah Doktri Agus (Unknown)
Arifin, Samsul (Unknown)

Article Info

Publish Date
26 Dec 2024

Abstract

KFC Jember Outlet has decreasing on sale of food product in KFC Jember Outlet. An operational manajer KFC Jember Outlet must have smart thinking to increasing sale with customer satisfaction achievement. This research aim to know the role of digital marketing (DM) to mediate price (P) and taste (T) effect on repushase food in KFC Jember Outlet through customer satisfaction (CS). This research use quantitative associative research. This research use simple random sampling technique. This research conducted 730 responden to be a sample. An aanlysis of this research are Structural Equation Model (SEM) with Amos 24 version. Based on this research result, digital marketing (DM) have mediaton role of price (P) and taste (T) effect on repurchase food in KFC Jember Outlet through customer satisfaction

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Journal Info
Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan
Website

Abbrev

FIK

Publisher

Sekolah Tinggi Ilmu Tarbiyah Ibnu Rusyd Tanah Grogot

Subject

Religion Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

Jurnal ilmiah kependidikan,kemasyarakatan, yang menampung pemikiran/ide-ide tentang pendidikan, agama, kebudayaan, dan ranah-ranah yang lainnya. Jurnal ini boleh di isi oleh dosen luar, diisi masyarakat yang mempunyai pemikiran dan ide-ide ...