JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Vol 6 No 1 (2024): JEMPER Januari - Juni

Pengaruh Keamanan dan Risiko Kinerja Terhadap Keputusan Pembelian Online di Marketplace Tokopedia

Hakim, Syahrul Nur (Unknown)
Rachmawati, Eva (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This study aims to determine how security and performance risk affect online purchasing decisions both partially, simultaneously. The type of research used is survey research. The sample in this study were 75 respondents, namely management students of class 2020 using Tokopedia at Sangga Buana YPKP University Bandung. Data collection was carried out through an online questionnaire distributed using google form. Data analysis using descriptive analysis and multiple regression analysis. The results showed that the security variable did not have a significant effect on online purchasing decisions while the performance risk variable had a significant effect on online purchasing satisfaction and the two variables had a simultaneous effect on online purchasing decisions.

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Journal Info
JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Website

Abbrev

jemper

Publisher

Universitas Sangga Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

JEMPER (Jurnal Ekonomi Manajemen Perbankan) is a scientific journal published by the S1 Economic Management Program and Banking D3 Program, and as a means of publicizing the results of research and sharing in the development of Financial management, Operational Management, Human Resource Management, ...