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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Hakim, Syahrul Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Keamanan dan Risiko Kinerja Terhadap Keputusan Pembelian Online di Marketplace Tokopedia Hakim, Syahrul Nur; Rachmawati, Eva
Jurnal Ekonomi Manajemen Perbankan Vol 6 No 1 (2024): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v6i1.3302

Abstract

This study aims to determine how security and performance risk affect online purchasing decisions both partially, simultaneously. The type of research used is survey research. The sample in this study were 75 respondents, namely management students of class 2020 using Tokopedia at Sangga Buana YPKP University Bandung. Data collection was carried out through an online questionnaire distributed using google form. Data analysis using descriptive analysis and multiple regression analysis. The results showed that the security variable did not have a significant effect on online purchasing decisions while the performance risk variable had a significant effect on online purchasing satisfaction and the two variables had a simultaneous effect on online purchasing decisions.
Co-Authors Eva Rachmawati