Analisis Persepsi Resiko Terhadap Minat Beli Produk Makanan Online Pada Aplikasi Shopee

Julianni, Herny
Rachmawati, Eva

JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Vol 6 No 2 (2024): JEMPER Juli - Desember

This research aims to determine risk perceptions regarding interest in purchasing food products online via Shopee. Using a qualitative approach with interviews, it evaluates the risks on e-commerce platforms, especially Shopee. The goal is to help the public understand potential risks to minimize losses for consumers. Uncertainty can lead to potential risks, often caused by a lack of information about future events, whether positive or negative. To address risks faced by Shopee consumers, structured interviews were conducted with 8 respondents. A prepared question guide was used to ensure consistency and comparability of data. The results show that product risk perceptions dominate consumer concerns when buying food online.