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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Julianni, Herny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Persepsi Resiko Terhadap Minat Beli Produk Makanan Online Pada Aplikasi Shopee Julianni, Herny; Rachmawati, Eva
Jurnal Ekonomi Manajemen Perbankan Vol 6 No 2 (2024): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v6i2.3309

Abstract

This research aims to determine risk perceptions regarding interest in purchasing food products online via Shopee. Using a qualitative approach with interviews, it evaluates the risks on e-commerce platforms, especially Shopee. The goal is to help the public understand potential risks to minimize losses for consumers. Uncertainty can lead to potential risks, often caused by a lack of information about future events, whether positive or negative. To address risks faced by Shopee consumers, structured interviews were conducted with 8 respondents. A prepared question guide was used to ensure consistency and comparability of data. The results show that product risk perceptions dominate consumer concerns when buying food online.
Co-Authors Eva Rachmawati