Analisis Persepsi Masyarakat dan Peran Lingkungan Sosial Terhadap Minat Menabung di Bank Syariah

Feby Efriani (UIN Rade Fatah Palembang)
Tri Fitri Juliani (Universitas Islam Negeri Raden Fatah Palembang)
Lidia Desiana (Universitas Islam Negeri Raden Fatah Palembang)

Jurnal Semesta Ilmu Manajemen dan Ekonomi
Vol. 1 No. 2 (2024): J-SIME EDISI DESEMBER

This study aims to analyze the impact of public perception and social environment on the interest in saving at Islamic banks, specifically within the Jakabaring Central Market community in Palembang. Perceptions influenced by religious beliefs, as well as social support from family, friends, and workplaces, play a crucial role in shaping individuals' decisions to use Islamic banking products. With a social environment that supports Sharia principles, Islamic banks hold significant potential to enhance public trust and interest, especially in religious market communities.