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All Journal Jurnal Semesta Ilmu Manajemen dan Ekonomi
Feby Efriani
UIN Rade Fatah Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Persepsi Masyarakat dan Peran Lingkungan Sosial Terhadap Minat Menabung di Bank Syariah Feby Efriani; Tri Fitri Juliani; Lidia Desiana
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 2 (2024): J-SIME EDISI DESEMBER
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i2.163

Abstract

This study aims to analyze the impact of public perception and social environment on the interest in saving at Islamic banks, specifically within the Jakabaring Central Market community in Palembang. Perceptions influenced by religious beliefs, as well as social support from family, friends, and workplaces, play a crucial role in shaping individuals' decisions to use Islamic banking products. With a social environment that supports Sharia principles, Islamic banks hold significant potential to enhance public trust and interest, especially in religious market communities.
Co-Authors Lidia Desiana Tri Fitri Juliani