Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

Menuju Daya Saing UMKM dengan Kepemimpinan Digital

Denisa Fitriya ‘Uzzahra (Unknown)
Munawaroh Munawaroh (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This study explores the role of digital leadership in enhancing competitiveness, focusing on the Ratu Lestari Women's Farmers Group (KWT) in Tegal Ratu Village. Using a survey approach and deskriptive statistical analysis, the research found a significant influence between digital leadership and competitiveness, with a correlation coefficient of 0.460 (p < 0.05). The results show that the more influential the digital leadership strategy implemented by MSMEs, the greater the impact on increasing competitiveness.

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Journal Info
Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Website

Abbrev

MUQADDIMAH

Publisher

Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...