COUNT: Journal of Accounting, Business and Management
Vol. 1 No. 3 (2024): January: COUNT: Journal of Accounting, Business and Management

ANALYSIS OF FACTORS INFLUENCING THE INCREASING INTEREST OF GENERATION Z IN SURABAYA RAYA IN INVESTING IN GOLD AND STOCKS

Ratih Nindha Maylany Putri (Unknown)
Debora (Unknown)

Article Info

Publish Date
03 Jan 2025

Abstract

This study analyzes the factors that affect the interest of Generation Z in Greater Surabaya to invest in gold and stock instruments. Using a quantitative approach, data were collected from 70 respondents through a questionnaire and analyzed using multiple linear regression. The results showed that only investment trends had a significant effect on investment interest, while financial stability, investment knowledge, and profit expectations did not have a significant influence. These findings emphasize the importance of social media and technology trends in encouraging Generation Z to invest.

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Journal Info
COUNT: Journal of Accounting, Business and Management
Website

Abbrev

count

Publisher

CV Fahr Publishing

Subject

Economics, Econometrics & Finance

Description

Marketing Management Finance Management Strategic Management Operation Management Human Resource Management E-business Knowledge Management Corporate Governance Management Information System International Business Business Ethics and Sustainability Entrepreneurship Islamic management Islamic Banking ...