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All Journal COUNT: Journal of Accounting, Business and Management
Ratih Nindha Maylany Putri
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Economics, Econometrics & Finance

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ANALYSIS OF FACTORS INFLUENCING THE INCREASING INTEREST OF GENERATION Z IN SURABAYA RAYA IN INVESTING IN GOLD AND STOCKS Ratih Nindha Maylany Putri; Debora
Count : Journal of Accounting, Business and Management Vol. 1 No. 3 (2024): January: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v2i2.307

Abstract

This study analyzes the factors that affect the interest of Generation Z in Greater Surabaya to invest in gold and stock instruments. Using a quantitative approach, data were collected from 70 respondents through a questionnaire and analyzed using multiple linear regression. The results showed that only investment trends had a significant effect on investment interest, while financial stability, investment knowledge, and profit expectations did not have a significant influence. These findings emphasize the importance of social media and technology trends in encouraging Generation Z to invest.
Co-Authors Debora