Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Vol. 6 No. 2 (2024): Argopuro: Jurnal Multidisiplin Ilmu Bahasa

SAUSSURE’S ANALYSIS OF SIGNS IN COFFEE SACHET PACKAGING PRODUCED BY PT. SANTOS JAYA ABADI

Septi Rahma Putri Maulida (Unknown)
Tissa Fadhia Alawiya (Unknown)
Zenobia, Zenobia (Unknown)

Article Info

Publish Date
01 Jan 2025

Abstract

This research analyzes the signs found in PT. Santos Jaya Abadi which the signs represent the meaning. It applies a descriptive qualitative approach as the writers analyze the image, word, and visual as signifiers and their meaning as signified. The writers use Sassaure’s concept of the semiotic which are the signifier and signified. It utilizes 30 data of signs from PT. Santos Jaya Abadi. The result of the research is visual images, words, colors, and phrases representing the signifier and the signified.

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Journal Info
Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Website

Abbrev

argopuro

Publisher

CV. SW Anugerah

Subject

Education Languange, Linguistic, Communication & Media Other

Description

Argopuro: Jurnal Multidisiplin Ilmu Bahasa Argopuro: Jurnal Multidisiplin Ilmu Bahasa adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV SWA Anugrah dan di terbitkan 6 kali dalam setahun yaitu Januari, Maret, Mei, Juli, September, November. Argopuro: Jurnal ...