Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi

Analisis Strategi Daya Saing Bisnis di Era Digital

Maha Puspa Ardhana (Unknown)
Munawaroh Munawaroh (Unknown)

Article Info

Publish Date
18 Jan 2025

Abstract

This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values ​​to remain relevant in a dynamic business environment.

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Journal Info
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Website

Abbrev

profit

Publisher

Universitas Maritim AMNI Semarang

Subject

Economics, Econometrics & Finance

Description

Profit: Jurnal Manajemen, Bisnis dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Ekonomi Manajemen ,Akuntansi dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi Manajemen Akuntansi Bisnis ...