Implementation of Branding and Digital Marketing Strategies for Tempe Chips Business in Sawoo Village Ponorogo

Kenlies Era Rosalina Marsudi (Shariah Economy Study Program, State Islamic Institute of Ponorogo, Ponorogo, Indonesia)
Aditya Farhan Romadloni (Shariah Economy Study Program, State Islamic Institute of Ponorogo, Ponorogo, Indonesia)
Meiasya Putri Rosanti (Shariah Economy Study Program, State Islamic Institute of Ponorogo, Ponorogo, Indonesia)
Meliana Viska Antari (Shariah Economy Study Program, State Islamic Institute of Ponorogo, Ponorogo, Indonesia)
Muhammad Azizul Ashar (Shariah Economy Study Program, State Islamic Institute of Ponorogo, Ponorogo, Indonesia)

Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

The use of technology and the internet in the current era is increasingly developing in various fields, including UMKM in running their businesses. The use of digital technology makes it easier for UMKM, especially in forming product images and marketing these products on social media. However, a lack of understanding regarding product branding and digital marketing by UMKM hinders the development of their businesses. Therefore, the aim of this community service is focused on increasing sales of K-Ngen Tempe Chips UMKM products located in Sawoo Village, District. Sawoo, Kab. Ponorogo. The method used in this research is ABCD (Asset Based Community Development) which is applied through several steps including discovery, design, define, and reflection. With this activity, it is hoped that business actors can understand the use of digital marketing and social media in accordance with current developments and market needs that consumers are interested in in the current era. So that producers can increase sales value and expand product marketing and have product packaging skills that attract consumer purchasing power.