Jurnal Penelitian dan Pengabdian Masyarakat
Vol. 2 No. 4 (2024): November 2024

Pendampingan Digital Marketing dan Branding UMKM Achiera Bouquet

Lesa, Natasha Cristy (Unknown)
Pasaribu, Masdelina (Unknown)
Yosepha, Novia (Unknown)
Jannati, Nur (Unknown)
Rochma, Pradya Ingri Nabila (Unknown)
Christian, Iwan (Unknown)

Article Info

Publish Date
15 Nov 2024

Abstract

This community service activity aims to optimize the development of MSMEs through the implementation of effective digital marketing and branding strategies. This activity was carried out on August 25 - September 28, 2024 through the participatory action research method. Among the mentoring activities are market analysis, digital content creation, social media management, and designing a stronger brand identity. The results of community service activities are that increasing brand recognition and product sales can be done through optimizing digital platforms. This mentoring can improve the ability of MSMEs to manage digital marketing and branding, thereby helping the Achiera Bouquet business grow.

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Journal Info
Jurnal Penelitian dan Pengabdian Masyarakat
Website

Abbrev

jp2m

Publisher

Yayasan Pondok Pesantren Sunan Bonang Tuban

Subject

Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal Penelitian dan Pengabdian Masyarakat ( JP2M ) menyebarluaskan hasil penelitian berbasis pengabdian masyarakat, peningkatan kapasitas masyarakat dan pemberdayaan masyarakat, serta inovasi pemberdayaan masyarakat di seluruh dunia. Fokus dan Ruang lingkup Jurnal Penelitian dan Pengabdian ...