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All Journal Media Mahardhika Jurnal Penelitian dan Pengabdian Masyarakat
Jannati, Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pendampingan Digital Marketing dan Branding UMKM Achiera Bouquet Lesa, Natasha Cristy; Pasaribu, Masdelina; Yosepha, Novia; Jannati, Nur; Rochma, Pradya Ingri Nabila; Christian, Iwan
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i4.303

Abstract

This community service activity aims to optimize the development of MSMEs through the implementation of effective digital marketing and branding strategies. This activity was carried out on August 25 - September 28, 2024 through the participatory action research method. Among the mentoring activities are market analysis, digital content creation, social media management, and designing a stronger brand identity. The results of community service activities are that increasing brand recognition and product sales can be done through optimizing digital platforms. This mentoring can improve the ability of MSMEs to manage digital marketing and branding, thereby helping the Achiera Bouquet business grow.
PERAN ARUS KAS OPERASI, BOOK TAX DIFFERENCES DAN KEPEMILIKAN MANAJERIAL DALAM PERSISTENSI LABA SUBSEKTOR PERBANKAN Jannati, Nur; Wibowo, Agus Satrya; Setiawan, Ricky Yunisar
Media Mahardhika Vol. 23 No. 2 (2025): January 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i2.1240

Abstract

The purpose of this research is an influence of operating cash flow, book tax differences and managerial ownership on Earning Persistences. The population in this study are banking companies listed on the Indonesia Stock Exchange (BEI) in 2022-2023. The samples in this study were 16 companies for 2 periods. The research method used is quantitative with secondary data sources. The sampling technique uses purposive sampling method. The methode of data analysis uses multiple linear regression analysis with SPSS version 27. Simultaneously, the operating cash flow variable, book tax differences and managerial ownership have a significant effect on earnings persistence. The results of this study provide empirical evidence that partially the operating cash flow variable has a significant negative effect on earnings persistence and the book tax differences variable has a positive effect on earnings persistence. Meanwhile, the managerial ownership variable has no effect on earnings persistence.
Co-Authors Christian, Iwan Lesa, Natasha Cristy Pasaribu, Masdelina Ricky Yunisar Setiawan Rochma, Pradya Ingri Nabila Wibowo, Agus Satrya Yosepha, Novia