Management Studies and Business Journal
Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)

CONSUMER TRUST IN E-COMMERCE: THE EFFECT ONLINE REVIEWS AND RATINGS

Panjaitan, Feliks Anggia Binsar Kristian (Unknown)

Article Info

Publish Date
29 Nov 2024

Abstract

This study analyzes the influence of online reviews and ratings on consumer trust in e-commerce, with the aim of identifying the key factors that influence this dynamic. Using a Systematic Literature Review approach, this study examines relevant studies to explore the role of positive, negative reviews, and elements such as reviewer credibility in shaping consumer trust. The results show that the quality and authenticity of reviews have a significant impact on consumer trust, which has implications for better review management strategies for e-commerce platforms.

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Journal Info
Management Studies and Business Journal
Website

Abbrev

productivity

Publisher

PT Penelitian dan Pengembangan Ilmu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal ...