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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Dan Kewirausahaan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan West Science Business and Management Management Studies and Business Journal Moneta : Journal of Economics and Finance NuCSJo : Nusantara Community Service Journal
Panjaitan, Feliks Anggia Binsar Kristian
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI KOTA KENDARI Lery, Mega; Zaid, Sudirman; Isalman, Isalman; Panjaitan, Feliks Anggia Binsar Kristian; Taufik, Muh
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.47056

Abstract

This study aims: (1) To determine the effect of brand image, price, and product quality of Oppo Smartphone users in Kendari City. (2) To determine the effect of brand image of Oppo Smartphone users in Kendari City. (3) To determine the effect of the price of Oppo Smartphone users in Kendari City. (4) To determine the effect of user product quality Oppo Smartphone ini Kendari City. The population in this study is all Kendari City residents who buy and use Oppo Smartphone products themselves, while the sample is 80 respondents using the Hair formula. The data collection method is using a questionnaire. This research technique uses multiple regression analyses. The results of this study indicate that: (1) Brand image has no significant effect, while price and product quality have a positive and significant effect on purchasing decision. (2) Brand image has no significant postive effect on purchasing decisions. (2) Price has a significant positive effect on purchasing decisions. (3) Product quality has a significant positive effect on purchasing decisions.
Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

Abstract

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.
Consumption Patterns And Sustainable Fashion In Indonesia: An Analysis Of Attitudes, Intentions, Behaviours And Beliefs Towards The Environment Panjaitan, Feliks Anggia Binsar Kristian
Moneta : Journal of Economics and Finance Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v2i2.233

Abstract

With an emphasis on consumer attitudes, purchasing intentions, environmental views, and actual consumption behaviors connected to sustainable fashion, this study explores Indonesian consumers' consumption patterns and sustainable fashion practices. Data were gathered via a cross-sectional survey of 248 Indonesian consumers using a quantitative research design. The data was analyzed using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) regression analysis to test the proposed correlations between the variables. The findings show a strong positive correlation between consumer attitudes, intentions to buy, views about the environment, and real consumption practices concerning sustainable fashion. The study revealed that customer attitudes and environmental views are significant indicators of purchase intentions and actual consumption behaviors. This underscores the significance of influencing consumer perceptions and environmental awareness to encourage the adoption of sustainable fashion. Furthermore, it was discovered that buying intentions had a substantial impact on actual consumption habits, highlighting the significance of encouraging purchase intentions to promote the consumption of sustainable fashion. Policymakers, industry stakeholders, and fashion businesses looking to support sustainable fashion practices in Indonesia can all benefit from the study's findings.
CONSUMER TRUST IN E-COMMERCE: THE EFFECT ONLINE REVIEWS AND RATINGS Panjaitan, Feliks Anggia Binsar Kristian
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/avxxmb19

Abstract

This study analyzes the influence of online reviews and ratings on consumer trust in e-commerce, with the aim of identifying the key factors that influence this dynamic. Using a Systematic Literature Review approach, this study examines relevant studies to explore the role of positive, negative reviews, and elements such as reviewer credibility in shaping consumer trust. The results show that the quality and authenticity of reviews have a significant impact on consumer trust, which has implications for better review management strategies for e-commerce platforms.
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Panjaitan, Feliks Anggia Binsar Kristian; Juharsah; Muhamat, Amirul Afif; Damau, Unika Oktaviani; Panjaitan, Hotman
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
The Effect of Perceived Value, Customer Satisfaction, and Switching Cost on Customer Loyalty Sudirjo, Frans; Panjaitan, Feliks Anggia Binsar Kristian
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1750

Abstract

This study examines the effects of Perceived Value, Customer Satisfaction, and Switching Costs on Customer Loyalty using a quantitative approach with 150 respondents. Data were collected using a Likert scale (1–5) and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that all three constructs significantly influence customer loyalty, with perceived value having the strongest impact. Customer satisfaction and switching costs also demonstrate positive and significant relationships with loyalty, highlighting their critical roles. The study concludes that enhancing perceived value, ensuring customer satisfaction, and increasing switching costs collectively strengthen customer loyalty. Practical implications for businesses include strategies to enhance value perception, address customer satisfaction, and create switching barriers. These findings contribute to understanding loyalty formation and offer actionable insights for improving customer retention.
SOSIALISASI PEMANFAATAN GOOGLE FORM DALAM OPTIMALISASI ADMINISTRASI PRASYARAT UJIAN AKHIR BERBASIS DIGITAL Damau, Unika Oktaviani; Panjaitan, Feliks Anggia Binsar Kristian
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3095

Abstract

Penyimpanan data dalam bentuk digital saat ini merupakan sebuah perubahan dalam teknologi informasi yang sangat membantu dalam efisiensi pekerjaan administrasi. Ada pun Program Studi Manajemen Universitas Halu Oleo saat ini masih menggunakan cara konvensional dengan cara manual dalam mengelola pendaftaran ujian. Hal ini sering menyebabkan kesalahpahaman antara mahasiswa dengan staf administrasi, karena terkadang data yang sudah diberikan oleh mahasiswa hilang. Tim pengabdi memberikan tambahan pengetahuan dan informasi dengan menggunakan bantuan teknologi yakni Google Form, yang mana salah satu fitur unggulan yang dimiliki adalah untuk menyimpan data dari formulir pendaftaran secara otomatis dan aman, sehingga apa bila terjadi hal yang tidak diinginkan, data masih tersedia, adapun juga manfaat lainnya yaitu dapat digunakan sebagai distribusi dan tabulasi online data secara real-time. Sasaran peserta pengabdian ini adalah staf administrasi dan mahasiswa pada Program Studi Manajemen, Universitas Halu Oleo. Pengabdian ini bertujuan untuk menjelaskan pemanfaatan Google Form dalam optimalisasi administrasi prasyarat ujian akhir berbasis digital dan upaya peningkatan pengetahuan teknologi informasi bagi peserta. Pengabdian masyarakat ini menggunakan metode Participatory Action Research, yang mana melibatkan sebanyak 15 peserta. Dari kegiatan pengabdian ini dapat diketahui bahwa pengetahuan mitra mengenai Google Form meningkat sebesar 48,14%, hal ini dapat dilihat pada perbedaan hasil pre-test sebesar 1,68 dan post-test sebesar 3,49. selain itu terlihat adanya hasil kepuasan dalam penggunaan Google Form sebagai bantuan penyimpanan data pemberkasan peryaratan ujian akhir berbasis digital sebesar 3,73. Sehingga dapat dikatakan tujuan dari pengabdian ini telah terealisasi yakni meningkatkan pengetahuan bagi staf administrasi dan mahasiswa dalam pemanfaatan fitur-fitur pada Google Form  English Korean Japanese Chinese (Simplified) Chinese (Traditional) Vietnamese Indonesian Thai German Russian Spanish Italian French Copy Support This Extension 
Eksplorasi Pemanfaatan YouTube untuk Mengakselerasi Kemampuan Mahasiswa dalam Menyusun Artikel Ilmiah Panjaitan, Feliks Anggia Binsar Kristian
NuCSJo : Nusantara Community Service Journal Vol. 1 No. 4 (2025)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/6t0qq619

Abstract

Perkembangan pesat teknologi informasi telah mengubah lanskap pendidikan, memungkinkanakses pengetahuan yang lebih cepat melalui teknologi komputasi dan jaringan. Transformasidigital ini mendorong pergeseran dari metode konvensional ke sumber belajar yang lebihdinamis dan mudah diakses. Internet, sebagai pusat ekosistem digital, menawarkan beragamaplikasi untuk mengintegrasikan teknologi secara efektif ke dalam proses pembelajaran.Generasi saat ini pun secara ekstensif memanfaatkan jaringan digital untuk komunikasi danperolehan informasi, dengan YouTube menjadi salah satu platform media sosial terkemuka yangdigunakan. Menyadari potensi ini, sebuah inisiatif pengabdian masyarakat dirancang untukmenilai efikasi YouTube sebagai medium dalam mendorong kompetensi mahasiswa dalampenulisan artikel ilmiah. Proyek ini menerapkan metodologi Participatory Action Research(PAR) yang melibatkan 30 peserta secara aktif. Hasilnya menunjukkan peningkatan pengetahuanpeserta sebesar 65,72%, dibuktikan dengan lonjakan signifikan skor rata-rata dari 13,03 (pra-tes)menjadi 19,83 (pasca-tes). Selain itu, peserta menilai video YouTube sebagai sumber yang sangatefektif untuk memahami konsep penulisan ilmiah, dengan skor persepsi rata-rata 4,07 (dari skala5). Temuan ini menegaskan bahwa tujuan utama pengabdian untuk meningkatkan kemahiranmahasiswa telah berhasil dicapai secara efektif.
Pelatihan Branding dan Pemasaran Online untuk UMKM Lokal Desa Sindangkasih, Konawe Selatan Panjaitan, Feliks Anggia Binsar Kristian; Juharsah, Juharsah; Pujiati, Tri; Damau, Unika Oktaviani; Putri, Triwulandari Nehru; Ittaqulah, Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.805

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sindangkasih Village, South Konawe Regency, possess significant potential but face challenges in market access, capital, product quality, branding, and online marketing. This community engagement initiative aimed to empower MSMEs through branding and online marketing training. The methods employed included needs assessment, training material development, training implementation, and impact evaluation. The results of the initiative demonstrated a significant increase in MSMEs' knowledge and skills related to branding and online marketing. Training participants exhibited high enthusiasm and were able to apply the material in practice. This training had a positive impact on MSMEs, including increased self-confidence, entrepreneurial motivation, and business networks. Overall, this initiative successfully empowered MSMEs in Sindangkasih Village by enhancing their branding and online marketing capacities, contributing to local economic development.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sindangkasih, Kabupaten Konawe Selatan, memiliki potensi besar namun menghadapi tantangan dalam akses pasar, permodalan, kualitas produk, branding, dan pemasaran online. Pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan branding dan pemasaran online. Metode yang digunakan meliputi pemetaan kebutuhan, pengembangan materi pelatihan, implementasi pelatihan, dan evaluasi dampak. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan UMKM terkait branding dan pemasaran online. Peserta pelatihan menunjukkan antusiasme tinggi dan mampu mengaplikasikan materi dalam praktik. Pelatihan ini memberikan dampak positif terhadap UMKM, termasuk peningkatan kepercayaan diri, motivasi berwirausaha, dan jaringan bisnis. Secara keseluruhan, penelitian ini berhasil memberdayakan UMKM di Desa Sindangkasih melalui peningkatan kapasitas branding dan pemasaran online, berkontribusi pada pengembangan ekonomi lokal.
Co-Authors ADINUGROHO, IWAN Damau, Unika Oktaviani Frans Sudirjo Himawan Sutanto, Himawan Hotman Panjaitan Isalman, Isalman Ittaqulah, Nurul Juharsah Juharsah, Juharsah Lery, Mega Muh Taufik Muhamat, Amirul Afif Pujiati, Tri Putri, Triwulandari Nehru Samuddin, Syurwana Farwita Souisa, Wendy Zaid, Sudirman