Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I
Vol. 4 No. 2 (2024): Articles Research November 2024

THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER SATISFACTION OF DFC CHICKEN (DEWE FRIED CHICKEN) IN SORONG DISTRICT

Edwar, Rizka Cintya (Unknown)

Article Info

Publish Date
16 Nov 2024

Abstract

This research aims to determine the effect of product quality on consumer satisfaction with DFC (Dewe Fried Chicken) chicken in Sorong district. This research used quantitative methods with a sample of 100 consumers who had previously consumed DFC chicken. The data collection technique is by distributing and distributing questionnaires and then the data is processed using SPSS. The results of this research show that product quality has a positive and significant effect on consumer satisfaction, so it can be concluded that if product quality increases, consumer satisfaction will increase.

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Journal Info
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I
Website

Abbrev

juket

Publisher

Lembaga Layanan Pendidikan Tinggi 1 Wilayah Sumatera Utara

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi LLDIKTI Wilayah I (JUKET) is published by LLDIKTI Wilayah 1 Sumatera Utara. Jurnal Ekonomi LLDIKTI Wilayah I (JUKET) is a biannually periodical publication. Articles submitted will be published every May and November. The mission of the Jurnal Ekonomi LLDIKTI Wilayah I (JUKET) is to ...