Kifah
Vol 3 No 2 (2024): Desember 2024

Peningkatan Pemasaran UMKM Kopi melalui Pelatihan dan Pendampingan Digital Marketing

Maulana Irfani, Muhamad Irfan (Unknown)
Siswanto, Siswanto (Unknown)

Article Info

Publish Date
24 Dec 2024

Abstract

Micro, Small and Medium Enterprises (UMKM) are one form of business activity that can expand employment opportunities and provide economic benefits with a wide scope to the community. This Community Service Activity aims to Increase the marketing of coffee MSMEs through digital marketing in Tempur Village, Keling District, Jepara Regency. In addition, for branding Tempur Coffee. The community service approach is carried out using the PLA (Participatory Learning and Action) approach method. With the assets that have been owned in the form of human resources (HR) in the form of coffee producers or MSMEs that are collected in the coffee cluster community of Tempur Village, Keling District, Jepara Regency.

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Journal Info
Kifah
Website

Abbrev

kifah

Publisher

Institut Pesantren Mathali'ul Falah Pati

Subject

Religion Humanities Education Environmental Science Social Sciences

Description

Fokus dan Ruang Lingkup artikel yang dimuat dalam Kifah: Jurnal Pengabdian Masyarakat adalah segala bentuk kegiatan pengabdian kepada masyarakat berbasis penelitian dengan berbagai metodologi seperti Participatory Action Research (PAR), Asset Based Community Development (ABCD), Community Based ...