Journal of Rural Tourism (JoRT)
Vol. 2 No. 2 (2024): July - December

Application of service quality dimensions in fulfilling tourist satisfaction at Kaki Langit Tourism Village

Wulansari, Risma (Unknown)
Madani, Salma Renatha (Unknown)
Ayu, Tita Kusuma (Unknown)



Article Info

Publish Date
30 Dec 2024

Abstract

Purpose - The purpose of this study is to analyze the quality of service at Kaki Langit Tourism Village in Yogyakarta. The study explores how service quality influences tourist satisfaction, destination image, and overall tourist experience.Methodology/Design/Approach - The research uses a qualitative approach, with data collection techniques including interviews and observations to gather both written and oral data on service quality. The study focuses on five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy. Finding - The study finds that the service quality dimensions at Kaki Langit Tourism Village have been implemented but are still in the development stage. While efforts have been made to improve service quality, further follow-up and development are required to optimize the application of service quality and ensure the best possible experience for tourists.Originality/Value - This research highlights the importance of continuous development and improvement in service quality to enhance tourist satisfaction in tourism villages. It provides valuable insights for further refining service quality practices at Kaki Langit Tourism Village to achieve optimal results.

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Journal Info

Abbrev

jort

Publisher

Subject

Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

Description

JoRT contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. 1. Tourism Destinations and Infrastructure including Marine and Coastal Tourism, Sustainable ...