Maker: Jurnal Manajemen
Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024

THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR.

Sinaga, Onita Sari (Unknown)
Candra, Vivi (Unknown)
Leony, Leony (Unknown)

Article Info

Publish Date
10 Jun 2025

Abstract

The purpose of the study is to determine the influence of bank image on customer loyalty.  The approach used in the research design is a quantitative descriptive approach. This study uses tests of validity, reliability, normality, simple linear regression, correlation and determination. The results of the study stated that the bank's image had a positive and significant effect on customer loyalty, loyalty at PT Bank Mayapada Pematangsiantar and the level of strong relationships. The bank's image contribution to customer loyalty is 56.2%.

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Journal Info
Maker: Jurnal Manajemen
Website

Abbrev

maker

Publisher

Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Subject

Decision Sciences, Operations Research & Management

Description

Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan ...