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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Maker: Jurnal Manajemen Valid Jurnal Ilmiah Ideas: Jurnal Pendidikan, Sosial dan Budaya JURMA : Jurnal Program Mahasiswa Kreatif Target : Jurnal Manajemen Bisnis Jurnal Ilmiah Satyagraha Jurnal Pengabdian Masyarakat Asia Insight Management Journal Buletin Poltanesa

Onita Sari Sinaga

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Author-ID : 3499045

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document

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Kontribusi perceived usefulness, perceived ease of use dan perceived security terhadap behavioral intention to use aplikasi JAKET Onita Sari Sinaga; Fenny Krisna Marpaung; Reni Shinta Dewi; Acai Sudirman
Insight Management Journal Vol. 1 No. 3 (2021): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.124 KB)

The development of the use of information technology in various fields provides added value to society in an advanced development process. The existence of the use of information technology has entered all sectors, especially when it has penetrated the transportation sector. The success of technology acceptance is reflected in the user's ability to apply this technology in their daily lives without encountering several obstacles. The substance of this study is to determine the effect of perceived usefulness, perceived ease of use, and perceived security on the behavioral intention to use the JAKET application. The sample in this study amounted to 120 respondents who were determined by convenience sampling approach. Data analysis using the SPSS application by displaying the results of data processing through test research instruments with validity and reliability, multiple regression analysis, the coefficient of determination, and hypothesis testing. The research results prove that only perceived ease of use and perceived security have a significant effect on behavioral intention to use. As for the effect of perceived usefulness on behavioral intention to use, the results are not significant.

Reflection on Customer Satisfaction Using the Jaket Application in Terms of Aspects of E-Service Quality, Price, and Brand Awareness Acai Sudirman; Fitria Halim; Onita Sari Sinaga; Fenny Krisna Marpaung
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1082

The need for fast transportation services has caused several businesses to try to create application-based transportation applications according to market demand. To answer this market need, application-based transportation is needed that can implement e-service quality and provides prices following consumer expectations so that it is expected to be able to foster strong brand awareness of the application. The purpose of this study is to analyze the contribution of e-service quality, price, and brand awareness to customer satisfaction. This research was conducted by distributing 180 questionnaires to active users of the Jacket application and only 120 questionnaires that can be used. Tests were carried out with the help of statistical tools in the form of Structural Equation Modeling (SEM) based on Partial Least Square. The results showed that e-service quality has a significant positive effect on customer satisfaction. The results of further research show that price has a positive but not significant effect on customer satisfaction. As for the results of the last study, it was found that brand awareness had a significant positive effect on customer satisfaction.

Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar Onita Sari Sinaga; Debi Eka Putri; Astri Rumondang Banjarnahor; Fitria Halim; Acai Sudirman
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1447

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.

Minat Kunjungan Ulang Pasien yang Ditinjau dari Aspek Persepsi dan Kepercayaan pada Klinik Vita Medistra Pematangsiantar Debi Eka Putri; Onita Sari Sinaga; Hery Pandapotan Silitonga; Susi Susanti Agustina; Acai Sudirman
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 1 (2020)
Publisher : Politeknik Negeri Bengkalis

The purpose of this study was to determine the effect of perceptions and beliefs on the interests of patient visits at Pematangsiantar Vita Medistra Clinic. Data analysis techniques used by the authors in this study are as follows in the form of quantitative descriptive analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test, Coefficient of determination. The object of research at the Vita Medistra Clinic which is located at Jalan Pattimura No. 11 / C Team SBC complex. City 21131, Tomuan Village, Siantar Timur District, Pematangsiantar City, North Sumatra 21139. The results of the study can be concluded as follows: The results of multiple regression repercussions and perceptions have a positive effect on the interest in patient re-visits. Hypothesis test results F-test perception and trust significantly influence the interest in return visits. The results of the t-test perception have a significant effect on interest in the visit, and trust significantly influence the interest of the patient's visit in Pematangsiantar Vita Medistra Clinic. he results of the coefficient of determination of 0.604 means The high or low interest of return visits to the Vita Medistra Clinic by 60.4% can be explained by perception and trust. The company must be a customer perception and trust given by customers about the company to increase interest in repeat visits

Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Pelanggan Ernest Grace; Onita Sari Sinaga; Marto Silalahi; Marthin Hutler Ambarita; Sudung Simatupang
Poltanesa Vol 23 No 1 (2022): Juni 2022
Publisher : P2M Politeknik Pertanian Negeri Samarinda

Kepuasan pelanggan merupakan faktor penting dalam kehidupan suatu bisnis, dan kepuasan tersebut dapat dipengaruhi oleh harga dan kualitas pelayanan. Tujuan dari penelitian ini untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan. Hasil penelitian ditemukan bahwa seluruh variabel dinyatakan valid dan reliabel. Variabel harga memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, kualitas pelayanan memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan. Secara simultan bahwa harga dan kualitas pelayanan memiliki pengaruh positifdan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan merupakan faktor yang paling dominan dibandingkan harga dalam mempengaruhi kepuasan pelanggan. Dengan harga yang baik dan kualitas pelayanan yang baik maka akan meningkatkan kepuasan pelanggan.

The Impact of Consumer Perception on Purchase Decision of XL Xtra Combo Lite Data Package Card Onita Sari Sinaga; Debi Eka Putri; Marto Silalahi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 2 (2020): Article Research
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

The objective of this study was to determine the effect of consumer perception on purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung). This study used the designs of literature review and field research. The type of data used in this study was qualitative and quantitative data. The data sources consisted of primary data and secondary data. The population used in this study was the VI semester students of undergraduate Management Study Program at the STIE Sultan Agung and the sample used was 44 respondents. The data collection was carried out by questionnaire, interview and documentation. The analysis technique used was qualitative descriptive and quantitative descriptive analyses consisting of multiple linear regression, correlation test, as well as determination and hypothesis test. The results of this study concluded that consumer perception and purchase decision were good. Then, for the results of the hypothesis, it was known that consumer perception had a positive and significant effect on the purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung).

Business Strategy Training for "Yuni Phea" Sewing Business Housewives Group in South Siantar District, Pematang Siantar City Marisi Butarbutar; Acai Sudirman; Agus Perdana Windarto; Erbin Chandra; Onita Sari Sinaga
Jurnal Pengabdian Masyarakat Vol 3 No 2 (2022): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v3i2.1357

The substance of the problems faced by partners, one of which relates to aspects of human resource communication. The group of housewives who are members of the community group "YUNI PHEA" still holds on to their own egos and finds it difficult to work as an effective team, participants still prioritize individual interests (super man) and sometimes ignore the importance of working as a team (super team). In addition, the production capacity produced by the group of housewives is still limited due to production equipment such as sewing machines which are still inadequate in terms of quantity and quality and members still use the machines owned by their fellow members and are old enough to cause limitations in terms of production and market. share that has not been clearly identified and promotional efforts that have not been optimal. Indicators of the success of this service activity include increased production capacity by 90%, production results are neater and have quality variations, increased partner turnover of at least 90%, and increased business competitiveness of at least 90%.

Analysis of Student Entrepreneurial Interest Stimulators at Universities in Pematangsiantar City Lenny Dermawan Sembiring; Hery Pandapotan Silitonga; Christine Loist; Onita Sari Sinaga; Acai Sudirman
Valid: Jurnal Ilmiah Vol 20 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i1.237

In Indonesia, the development of small and micro enterprises has increased significantly every year. This informs that the interest in entrepreneurship in Indonesia is very high. In the future, it is expected to become one of the pioneers of stimulus for economic progress in developed countries. The main purpose of this study was to analyze and examine the effect of entrepreneurship knowledge, self-efficacy, and social media utilization on student entrepreneurial interest in universities in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The study stated positive and significant results between entrepreneurship knowledge, self-efficacy, and social media utilization with entrepreneurial interest. The implications of this study conclude in the digital age when in this case, substantial knowledge from students about entrepreneurship is needed to turn ideas into businesses in order to be able to realize their visions into reality.

Meningkatkan Niat Menggunakan Dompet Digital pada Generasi Z dan Milenial dengan Cashback promotion sebagai Mediator Debi Eka Putri; Onita Sari Sinaga; Edy Dharma; Julyanthry Julyanthry; Acai Sudirman
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The main objective of this research is to analyze the effect of cashback promotion as a mediator on the influence of perceived ease of use, perceived usefulness, social influence, trust, and security on the interest in using digital wallets in generation Z and millennial generations. The research method includes library research design and field research with a quantitative approach. The research subjects taken in this study were Generation Z and the Millennial Generation of Culinary SMES in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS) with Smartpls statistical software. The study stated positive and significant results between perceived benefits and the social influence of cashback promotions. Furthermore, positive and significant results are perceived ease of use, perceived benefits, trust, and cashback promotions. The results also show that the safety factor has a negative and insignificant effect on the intention to use. For the mediating relationship, it can be concluded that cashback promotion succeeds in mediating the relationship between perceived benefits and social influence on intention to use. The results of this study indicate that the average Generation Z and Millennials have low literacy of digital wallet security issues. Socialization or literacy activities are needed regarding information security which the fintech industry or digital wallet developers routinely carry out.

Strengthening Financial Literacy to Raise Aware of Will Financial Planning and Management in Youth Andy Wijaya; Julyanthry Julyanthry; Ruth Tridianty Sianipar; Onita Sari Sinaga; Sisca Sisca; Erbin Chandra
Jurma : Jurnal Program Mahasiswa Kreatif Vol 7 No 1 (2023): Juni 2023
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v7i1.1767

The implementation of community service activities with the theme Strengthening Financial Literacy to Increase Awareness of Financial Planning and Management among Young People aims to make the younger generation and especially young people of the Samiddha Bhagya Temple Pematang Siantar City who as members of the community have better financial literacy knowledge. An understanding of financial literacy is expected to increase high awareness of the importance of making financial planning and implementing effective and efficient financial management. The method used in carrying out this activity is through face-to-face lectures and discussions. The sequence of this activity begins with an opening, and presentation of material, and continues with discussion. Participants were very appreciative of this activity because it provided an understanding of the importance of financial planning and financial management for future financial security.

Co-Authors Acai Sudirman Agus Perdana Windarto Andy Wijaya Banjarnahor, Astri Rumondang Butarbutar, Marisi Christine Loist Debi Eka Putri Edy Dharma Erbin Chandra Erna Ningsih Mokodongan Ernest Grace Evan Sari Simarmata Fedianty Augustinah Fitria Halim Julyanthry Julyanthry Lenny Dermawan Sembiring Manurung, Sepbeariska Marpaung, Fenny Krisna Marthin Hutler Ambarita Marto Silalahi Reni Shinta Dewi Ruth Tridianty Sianipar Silitonga, Hery Pandapotan Simatupang, Sudung Sisca Sisca Susi Susanti Agustina Vivi Candra Vivi Candra

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