<![CDATA[Social media can affect people's mindset and lifestyle, especially millennials. From various information obtained on social media, one of them that can be applied is da'wah activities. This research uses a social media case study, namely the Tiktok application conducted by Hafiz Qur'an, and a young da'i, the Tiktok account @Hudzaa. The case study in this study is that followers of Tiktok accounts @Hudzaa. Research method, using qualitative methods with a descriptive approach and interviews with followers. The purpose of this study is to find out whether there is an influence of the @Hudzaa tiktok account on the effectiveness of da'wah for followers. The study's results, the use of TikTok @Hudzaa as a da'wah medium is appropriate, and a short drama in da'wah has a positive impact on followers, so followers have applied it in everyday life. It is hoped that this research can be a new insight for the millennial generation and in creating content on the Tiktok application to be more innovative in delivering da'wah in accordance with the challenges of the times.]]>
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