Al-A'raf: Jurnal Pemikiran Islam dan Filsafat
Vol. 20 No. 1 (2023)

NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT

Muhammad Tahir (Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda, Indonesia)
Riska Dwi Agustin (Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda, Indonesia)



Article Info

Publish Date
30 Jun 2023

Abstract

This study attempts to analyze the gender stereotypes embedded in Muslim women as the subject of jokes and blasphemy on Instagram. These stereotypes generally lead to the image of Muslims as arrogant, selfish, troublemakers, and stupid. The study uses a netnographic approach, in which data is obtained through observations of comedy content on Instagram, then analyzed using interactive data models analyzed by Miles, Hubermann, and Saldana. The results of this study found that the stereotype of Muslim women in the virtual space is formed by a gender-biased social construction in the field of fact. This construction was used by content creators as a material to design Instagram content full of jokes and gossip about women. Even the emergence of such stereotypes is driven by the economic motives of the “owners” of the account. It is from here that there is a need to strengthen the self-awareness of content creators in self-imagining and representing women. An egalitarian and non-gender consciousness, both factual and virtual.

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Journal Info

Abbrev

al-araf

Publisher

Subject

Religion Humanities Social Sciences

Description

AL-ARAF: Jurnal Pemikiran Islam dan Filsafat is highly dedicated as a public space to explore and socialise academic ideas and research findings from the researchers, academics, and practitioners who are concerned with developing and promoting the values of religious moderation and tolerance, with ...