International Journal of Social Service and Research
Vol. 5 No. 1 (2025): International Journal of Social Service and Research

ANALYSIS OF POLITICAL PARTICIPATION AND ONLINE PUBLIC DISCOURSE ON DEMOCRACY ISSUES DURING THE 2024 PRESIDENTIAL ELECTION DEBATE ON YOUTUBE

Auliya, Asti Nurul (Unknown)
Nasiwan, Nasiwan (Unknown)
Perdana, Dimes Akbar (Unknown)



Article Info

Publish Date
24 Jan 2025

Abstract

This study aims to explore (1) the influence of polarization of public opinion on YouTube social media on the 2024 presidential debate, (2) the public's response to the issue of democracy raised by the presidential candidate pair, and (3) the impact of YouTube use on political participation in the 2024 presidential election. Using a qualitative approach with the critical discourse analysis (CDA) method, this study analyzes online conversations about democracy issues in the 2024 election debate. The data was obtained through web scraping using Python and analyzed using the NVivo application to identify keywords and conduct sentiment analysis. Researchers play the role of the main instrument in the research process, ensuring the validity of data through systematic analysis. The analysis process includes the identification of debate videos, transcription of comments, classification, and analysis of participation patterns. The results of the study show that (1) the polarization of public opinion occurs through moderate debates related to the presidential candidate's ideas about democracy, human rights, and social justice; (2) the response of the public reflects the important role of YouTube in shaping understanding of democratic issues; and (3) the use of social media, especially YouTube, contributes significantly to political participation, making these platforms a tool for discussing and expressing political views that can influence the outcome of elections.

Copyrights © 2025






Journal Info

Abbrev

ijssr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

International Journal of Social Service and Research is a double-blind, peer-reviewed academic journal with open access to social and scientific fields. The journal is published monthly by Ridwan Institute. International Journal of Social Service and Research provides a means for sustained ...