Journal Of Resource Management, Economics And Business (REMICS)
Vol. 4 No. 1 (2025): Journal Of Resource Management, Economics And Business (REMICS)

THE EFFECT OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION IN THE CHANG3.ID THRIFTSHOP BUSINESS

Fahmi Zain (Unknown)
Sihabudin (Unknown)
Robby Fauji (Unknown)

Article Info

Publish Date
28 Jan 2025

Abstract

Purpose: The aim of this research is to determine the effect of price and product quality on consumer satisfaction Research Methodology: This research uses a quantitative approach. Data processing was done using SPSS, and the analysis techniques include path analysis and descriptive analysis. Results: The research results show that price and product quality have a positive influence on Chang3.id consumer satisfaction. Limitations: The study only focuses on one thriftshop, Chang3.id, in Karawang area. Contribution: This study can be useful for thriftshop businesses to understand the importance of pricing and product quality in achieving consumer satisfaction.

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Journal Info
Journal Of Resource Management, Economics And Business (REMICS)
Website

Abbrev

REMICS

Publisher

PT. Berkah Digital Teknologi

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal Of Resource Management, Economics And Business (REMICS) offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a ...