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All Journal Journal Of Resource Management, Economics And Business (REMICS)
Fahmi Zain
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Humanities Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION IN THE CHANG3.ID THRIFTSHOP BUSINESS Fahmi Zain; Sihabudin; Robby Fauji
Journal Of Resource Management, Economics And Business Vol. 4 No. 1 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i1.138

Abstract

Purpose: The aim of this research is to determine the effect of price and product quality on consumer satisfaction Research Methodology: This research uses a quantitative approach. Data processing was done using SPSS, and the analysis techniques include path analysis and descriptive analysis. Results: The research results show that price and product quality have a positive influence on Chang3.id consumer satisfaction. Limitations: The study only focuses on one thriftshop, Chang3.id, in Karawang area. Contribution: This study can be useful for thriftshop businesses to understand the importance of pricing and product quality in achieving consumer satisfaction.
Co-Authors Robby Fauji Sihabudin