<![CDATA[This community service activity aims to provide an understanding for small and medium enterprise (MSMEs) operators in the city of Ambon about the importance of trademark registration for MSMEs products. This program uses a legal outreach method conducted in a panel format by speakers, followed by a question-and-answer session between the community and the speakers. During the implementation of this program, it was found that many MSMEs operators are still unaware of the importance of legal protection for their product trademarks. Many MSMEs operators in Ambon also do not understand the mechanisms, procedures, and processes for trademark registration at the Directorate General of Intellectual Property.. Therefore, there is a need to enhance the competitiveness of MSMEs in Ambon by strengthening the brand identities they possess. Trademark protection can open up broader business collaboration opportunities and attract investment. Additionally, trademark registration can help MSMEs operators access larger markets, including international markets, by providing a legal basis for licensing and expansion.]]>
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