<![CDATA[This study aims to determine the effect of Profitability and Market Value on Share Price at PT Sumber Alfaria Trijaya Tbk for the Period 2013 - 2023. The type of research used is descriptive quantitative. The data analysis methods used include: Descriptive Statistics, Classical Assumption Test (Normality, Multicolonierity, Hesteroscedasticity, Autocolleration), Multiple Regression Test, Hepotesis Test (partial T Test and simultaneous F Test), Determination Coefficient Test (R2). The results of this study indicate that Profitability proxied by Return On Equity has a negative and significant effect on Stock Prices at PT Sumber Alfaria Trijaya Tbk, this is evidenced by tcount = -2.038 < ttable = 2.262 with a significant value of 0.076 > 0.05. Market Value proxied by Earning Per Share has a positive and significant effect on Stock Price at PT Sumber Alfaria Trijaya Tbk, this is evidenced by the tcount of 9.885> ttable 2.262 with a significant value of 0.000 <0.05. Return On Equity and Earning Per Share simultaneously have a positive and significant effect on Stock Price at PT Sumber Alfaria Trijaya Tbk, this is evidenced by Fcount = 78.519 > Ftable = 4.459 with a significant value of 0.000 <0.05.]]>
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