Innovative: Journal Of Social Science Research
Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research

Pengaruh Diskon dan Promosi Terhadap Loyatitas Pelanggan di Alfamart Mega Regency 4

Simangunsong, Chintia Novita Br (Unknown)
Wulandari, Gita Mei (Unknown)
Asriah, Nida (Unknown)

Article Info

Publish Date
27 Jan 2025

Abstract

This study aims to analyze the effect of discounts and promotions on customer loyalty at Alfamart. Using a qualitative approach, this research uncovers customers' perceptions, experiences and responses to the discount and promotion strategies implemented. Data was collected through in-depth interviews with ten regular Alfamart customers in the Mega Regency area. The results show that discounts and promotions have a significant impact on customer loyalty, especially when they are relevant to customer needs. This study provides recommendations for improving the effectiveness of promotional programs.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...