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All Journal Jurnal Ekonomika Dan Bisnis Innovative: Journal Of Social Science Research
Wulandari, Gita Mei
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Diskon dan Promosi Terhadap Loyatitas Pelanggan di Alfamart Mega Regency 4 Simangunsong, Chintia Novita Br; Wulandari, Gita Mei; Asriah, Nida
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17914

Abstract

This study aims to analyze the effect of discounts and promotions on customer loyalty at Alfamart. Using a qualitative approach, this research uncovers customers' perceptions, experiences and responses to the discount and promotion strategies implemented. Data was collected through in-depth interviews with ten regular Alfamart customers in the Mega Regency area. The results show that discounts and promotions have a significant impact on customer loyalty, especially when they are relevant to customer needs. This study provides recommendations for improving the effectiveness of promotional programs.
Analisis SWOT PT. Pusat Gadai Indonesia Wulandari, Gita Mei; ., Daspar
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3181

Abstract

This study aims to analyze the internal and external conditions of PT Pusat Gadai Indonesia using a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats) as part of a Mid-Semester Examination assignment for the Strategic Management course. The analysis reveals that PT Pusat Gadai Indonesia possesses several strengths, including a strong reputation, fast pawn processes, competitive interest rates, as well as technological support and responsive customer service. However, the company also faces significant weaknesses such as lack of product innovation, limited market reach beyond Java, and suboptimal digitalization. Externally, the company has considerable opportunities due to increasing public demand for quick funding, the growth of MSMEs, and potential partnerships with fintech companies. External threats include intense competition from Pegadaian and fintech lenders, regulatory changes, and economic fluctuations. Based on the EFE Matrix, the company scores 2.65, indicating a fairly good ability to respond to external dynamics. The recommended SWOT strategies include developing a mobile application, enhancing digital promotion, forming fintech partnerships, and strengthening risk management. The findings suggest that PT Pusat Gadai Indonesia should prioritize digital transformation and market expansion to remain competitive in an increasingly dynamic industry landscape.
Co-Authors ., Daspar Asriah, Nida Simangunsong, Chintia Novita Br