Kompartemen: Kumpulan Orientasi Pasar Konsumen
Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen

The Effect Of Promotion And Customer Reviews On Purchase Decisions At The Viondy1 Online Shop In West Jakarta City

Yuliah, Dedeh (Unknown)
Nani, Nani (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This study aims to determine the effect of promotion and customer reviews on purchasing decisions at the Viondy1 Online Shop in West Jakarta City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that promotion has a significant effect on purchasing decisions, as evidenced by the hypothesis test obtained sig.

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Journal Info
Kompartemen: Kumpulan Orientasi Pasar Konsumen
Website

Abbrev

kompartemen

Publisher

Universitas Pasundan

Subject

Economics, Econometrics & Finance

Description

Kompartemen: Kumpulan Orientasi Pasar Konsumen, is a scientific journal published by the Management Science Doctoral Program, Pasundan University, Bandung, Indonesia. Kompartemen: Kumpulan Orientasi Pasar Konsumen contains scientific journals in the field of management studies that are open to ...