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All Journal Kompartemen: Kumpulan Orientasi Pasar Konsumen
Yuliah, Dedeh
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Economics, Econometrics & Finance

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The Effect Of Promotion And Customer Reviews On Purchase Decisions At The Viondy1 Online Shop In West Jakarta City Yuliah, Dedeh; Nani, Nani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.704

Abstract

This study aims to determine the effect of promotion and customer reviews on purchasing decisions at the Viondy1 Online Shop in West Jakarta City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that promotion has a significant effect on purchasing decisions, as evidenced by the hypothesis test obtained sig.
Co-Authors Nani Nani