E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01

Pengaruh Lifestyle , Brand Image Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Friday Killer Di Kota Pamekasan

Al Fajar, Moh Hafiz (Unknown)
Wahono, Budi (Unknown)
Basalamah, Muhammad Ridwan (Unknown)

Article Info

Publish Date
22 Jan 2025

Abstract

Abstract This research aims to test and explain the influence of lifestyle, brand image and word of mouth on purchasing decisions for the Friday Killer in Pamekasan City. This type of research is explanatory research. The data analysis method usedis multiple linier regressions analysis.the sampling technique used the Maholtra Formula with a sample size of 65 respondents. To solve problem in research using SPSS assistance. The results of this research are that lifestyle, brand image and word of mouth variables have a significant effect on purchasing decisions simultaneously and partially.  Keywords: Lifestyle, Brand Image, Word Of Mouth and Purchase Decisions 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...