Journal of Economic, Bussines and Accounting (COSTING)
Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting

THE ROLE OF GRAPHIC DESIGN IN ENHANCING AI TECHNOLOGY ACCEPTANCE AS A MEDIATOR FOR UTILIZATION BY BUSINESS GROUPS OF CHILDREN WITH DISABILITIES

Eko Fikriando (Adzkia University, Padang, Indonesia)
Muhamad Ilham (Visual Communication Design Study Program)
Ramadhi Ramadhi (Adzkia University, Padang, Indonesia)
Hanafi Malik (Visual Communication Design Study Program)
Juwita Wirta Sri Depi (Visual Communication Design Study Program)
Heru Pranata (Visual Communication Design Study Program)
Ifdal Irman (Visual Communication Design Study Program)



Article Info

Publish Date
31 Dec 2024

Abstract

This study examines the role of inclusive graphic design in enhancing the acceptance and utilization of artificial intelligence (AI) technologies among children with disabilities. Using a quantitative approach, data were collected from 97 respondents within the Adisa business group, employing a structured questionnaire to measure graphic design quality, AI acceptance, and utilization. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze the relationships between these variables. The findings reveal that graphic design significantly influences both the acceptance and utilization of AI technology, with user acceptance mediating this relationship. These results highlight the importance of user-centered and inclusive design in reducing barriers to AI adoption and ensuring equitable access for marginalized populations. By extending the Technology Acceptance Model to include inclusivity as a critical factor, this study contributes to the theoretical understanding of technology adoption while providing actionable insights for developers, businesses, and policymakers. The implications underscore the need for culturally sensitive and cost-effective design practices to foster widespread adoption and utilization of AI technologies. Future research is encouraged to explore the intersection of design, functionality, and socio-economic factors to further advance inclusive technological innovation.

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Journal Info

Abbrev

COSTING

Publisher

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...