Jurnal Rekognisi Ekonomi Islam (JREI)
Vol. 3 No. 02 (2024)

The Influence of Semboro Citrus Brand on Market Competition and Income Generation of Citrus Farmers in Umbulsari Sub District

Mh Taufiqur Rohman, Mh. Taufiqur Rohman (Unknown)
Syarofi, Muhammad (Unknown)
Abdul Jawad, Islam (Unknown)

Article Info

Publish Date
22 Jan 2025

Abstract

The purpose of this study was to determine whether there is an influence between semboro citrus brands on competition and increased income of citrus farmers in Umbulsari District. This research is a quantitative study using the survey method, sampling with probability sampling techniques using simple random sampling method, 96 citrus farmers in Umbulsari District were selected as respondents. Data analysis techniques using Structural Equation Modeling (SEM) method with SmartPLS version 3.0 analysis software. The results showed that semboro citrus brand has a significant effect on market competition, this proves that H1 (accepted) and semboro citrus brand has a significant effect on the income of citrus farmers in Umbulsari District, this proves that H2 (accepted).

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Journal Info
Jurnal Rekognisi Ekonomi Islam (JREI)
Website

Abbrev

jrei

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Rekognisi Ekonomi Islam adalah peer-reviewed dan open akses jurnal yang memprioritaskan publikasi naskah dari mahasiswa Program Studi Ekonomi Islam Universitas Islam Nahdlatul Ulama Jepara. Jurnal ini menerbitkan editorial, artikel, penelitian, dan ulasan. Fokus ruang lingkup jurnal ini ...