<![CDATA[The purpose of this research is to test relationship marketing, perceived service quality, dan corporate social responsibility toward PT Phintraco Securities Branch Office Semarang Companyâs Image. The population in this research is 913 customers of Phintraco Securities Branch Office Semarang per December 2014. The act of samples determining used slovin formula, with 91 respondents by using proportional random sampling. There are positive and significant effect on perceived service quality toward companyâs image. While relationship marketing, and corporate social responsibility influenced positively but insignificant toward companyâs image. This research suggested that the company need to improve the resources quality through training or workshop in order to be more perceptive and better in responding to customersâ needs. Future researchers will add more variables presumably able to improve corporate image.]]>
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