Jurnal Ilmiah Raflesia Akuntansi
Vol. 10 No. 2 (2024): Jurnal Ilmiah Raflesia Akuntansi

Analisis SWOT sebagai Penentu Strategi Persaingan pada Toko Slamet Pasar Pusat Pekanbaru

Suci, Rama Gita (Unknown)
Anggraini , Fauziah Tiara (Unknown)
Sundayu, Niken Nindika (Unknown)
Amelia, Roaina (Unknown)
Azzahra, Sahira (Unknown)

Article Info

Publish Date
31 Oct 2024

Abstract

SWOT analysis is useful for evaluating the strengths, weaknesses, and competitive advantages possessed by Toko Slamet with the aim that its business can still run in the midst of such a competitive competition, it must have strategic planning. To find out good planning and strategic, a data obtained by qualitative methods is needed. Based on the results of the study, the conclusion of Toko Slamet's SWOT analysis is that by using the Strength-Threats strategy, it can help Toko Slamet through the threats it is facing.

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Journal Info
Jurnal Ilmiah Raflesia Akuntansi
Website

Abbrev

JIRA

Publisher

Politeknik Raflesia

Subject

Economics, Econometrics & Finance

Description

Merupakan jurnal ilmiah yang mempublikasikan hasil-hasil penelitian empiris, studi teoritis dan pemikiran kritis dalam bidang akuntansi meliputi akuntansi keuangan, akuntansi sektor publik, akuntansi manajemen, perpajakan dan ...