Lexeme : Journal of Linguistics and Applied Linguistics
Vol. 7 No. 1 (2025): JANUARY 2025

Linguistic Landscape Study on Food Court Flyers in Pamulang South Tangerang

Wirhayati (Unknown)
Nainggolan, Erni Susianti (Unknown)



Article Info

Publish Date
30 Jan 2025

Abstract

Linguistics landscape is a study of sociolinguistics focused on analyzing public signs in public places. This study aims to analyze multilingualism on the linguistics landscape in relation to the food court flyer in Pamulang Tangerang. This study focuses on the usage of language on the food court flyer in Pamulang Tangerang, the motive of linguistics signs used on the food court flyer, and the impression of society regarding to the linguistic signs. The research was done by capturing all linguistics signs related to food court in Pamulang South Tangerang to be analyzed in terms of its type. A flyer is a message that is put in a public place and is utilized as a very effective method of message delivery. In other words, flyer is a medium to spread certain information, advertisement, and announcement to people. It is showed that monolingual, bilingual, and multilingual signs appear on food court flyers. Moreover, mostly society views positively the usage of multilingualism on the food court flyer as it serves as intelligible, educational, and effective means. Both Indonesian and English are favorable languages to be used to attract the attention of people and consumers to the food

Copyrights © 2025






Journal Info

Abbrev

LJLAL

Publisher

Subject

Education Languange, Linguistic, Communication & Media

Description

Lexeme: Journal of Linguistics and Applied Linguistics (e-ISSN: 2656-7067; p-ISSN: 2685-7995) is a scientific journal published twice a year in January and July managed by the English Literature Study Program, Faculty of Letter, Universitas Pamulang. Established in November 2018, the legal standing ...