Neraca Manajemen, Akuntansi, dan Ekonomi
Vol. 14 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

ANALISIS PENGARUH RELIGIOUS COMMITMENT DAN HALAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL PADA GENERASI Z DI KABUPATEN BEKASI

Asri Utami (Unknown)
Muhamad Syahwildan (Unknown)

Article Info

Publish Date
20 Jan 2025

Abstract

This study aims to analyze the influence of religious commitment and halal awareness on purchasing decisions for halal food products among Generation Z in Bekasi Regency. Using a quantitative approach through a survey of 100 respondents, the results show that halal awareness has a significant positive effect, while religious commitment has a significant negative effect on purchasing decisions. These findings emphasize the importance of enhancing halal awareness in marketing strategies to promote halal food consumption among Generation Z.

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Journal Info
Neraca Manajemen, Akuntansi, dan Ekonomi
Website

Abbrev

musytarineraca

Publisher

CV SWA Anugrah

Subject

Economics, Econometrics & Finance Environmental Science

Description

Musytari: Neraca Manajemen, Akuntasi, Ekonomi, adalah jurnal nasional peer-review yang diterbitkan oleh CV Anugrah Anggota IKAPI. Musytari: Neraca Manajemen, Akuntasi, Ekonomi membahas ekonomi dan bisnis dalam ruang lingkup berbagai disiplin ilmu ekonomi, manajemen, dan akuntansi. Tim editorial ...