Jurnal Riset Manajemen dan Bisnis
Vol. 6 No. 1 (2011): Jurnal Riset Manajemen dan Bisnis

PENGARUH KATALOG PRODUK TERHADAP MINAT BELI KEMBALI KONSUMEN CARREFOUR YOGYAKARTA

Firman Cahyadi (Unknown)

Article Info

Publish Date
01 Jun 2011

Abstract

ABSTRACT The research aims to analyze whether the advertised product, the advertisement design, the advertisement message, the brand image and the price of the advertised has significant influence toward the re-purchase interest of the Carrefour Plaza Ambarrukmo Yogyakarta customers. The results show that the advertised product, the advertisement design, the advertisement message, the brand image and the price of the promoted products have significant and positive influence toward the repurchase interest. The result of the research also indicates that price is the most dominant factor in influencing the re-purchase interest. Keywords: product, advertisement, brand, price, re-purchase

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...