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Firman Cahyadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KATALOG PRODUK TERHADAP MINAT BELI KEMBALI KONSUMEN CARREFOUR YOGYAKARTA Firman Cahyadi
Jurnal Riset Manajemen dan Bisnis Vol. 6 No. 1 (2011): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v6i1.231

Abstract

ABSTRACT The research aims to analyze whether the advertised product, the advertisement design, the advertisement message, the brand image and the price of the advertised has significant influence toward the re-purchase interest of the Carrefour Plaza Ambarrukmo Yogyakarta customers. The results show that the advertised product, the advertisement design, the advertisement message, the brand image and the price of the promoted products have significant and positive influence toward the repurchase interest. The result of the research also indicates that price is the most dominant factor in influencing the re-purchase interest. Keywords: product, advertisement, brand, price, re-purchase
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