<![CDATA[This study aims to determine the effect of product quality, price, and location on purchasing decisions on gacoan noodles in the Special Region of Yogyakarta. The sampling method used non-probability sampling with a purposive sampling method. The number of samples used in this study were 126 respondents. The data analysis methods used are validity test, reliability test, normality test, t test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, the goodness of fit test, coefficient of determination adjusted R square. The results of this study indicate that product quality and price have no effect on purchasing decisions, in contrast to location which has a positive effect on purchasing decisions on gacoan noodles in the Special Region of Yogyakarta. Adjusted R² of 0.46 or 46% which means product quality, price, and location contribute 46% to the purchasing decision variable, while the remaining 54% is explained by other variables that are not included in this study.]]>
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