Enhancing Product Sales through the Implementation of an E-Commerce-Based Marketing System

Putri Prasetyaningrum (Information systems study program, faculty of information technology, Universitas Mercu Buana Yogyakarta, Indonesia, 55283)
putry wahyu setyaningsih (Information systems study program, faculty of information technology, Universitas Mercu Buana Yogyakarta, Indonesia, 55283)
Ozzi Suria (Information systems study program, faculty of information technology, Universitas Mercu Buana Yogyakarta, Indonesia, 55283)
Ibnu Rivansyah Subagyo (Informatics study program, faculty of information technology, Mercu Buana University Yogyakarta, Indonesia, 55283)

Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

This service project is titled "Enhancing Product Sales through the Implementation of an E-Commerce-Based Marketing System." The partner IbM faces several challenges, including (1) the absence of an e-commerce system for marketing products and (2) difficulties for customers in purchasing products. The objectives of this program are (1) to implement an e-commerce system to introduce products and reach a broader market, thereby increasing sales, and (2) to assist customers in making transactions more easily. The service program is conducted in two forms: First, the design of an e-commerce system to improve customer communication that is not limited by geographical factors, allowing direct targeting of the desired market share without intermediaries. Second, the creation of an e-commerce system to boost partner sales and simplify sales transactions. The implementation of this program is designed in four stages: (1) Coordination and preparation phase, (2) Design phase, (3) Application of science and technology phase, and (4) Evaluation and refinement phase.