<![CDATA[The Sawah Bangsa farmer group is located in the Kenagarian Kamang Tangah Anam Suku, Kamang Magek District, Agam Regency. The Sawah Bangsa farmer group is engaged in the production and marketing of organic rice and has become an exemplary farmer group in Agam Regency. This research aims to analyze the organic rice business development strategy. The research was carried out from March to June 2024 by conducting interviews with heads of farmer groups and experts to support the research. The data analysis used is Strategic Position and Action Evaluation (SPACE) Matrix analysis. Based on financial strength, competitive advantage, environmental stability and industrial strength, the Sawah Bangsa farmer group obtained an average rating sequentially, namely 2.5, -2, -1.75 and 4.5, so that the vertical axis value was 0.75 and the horizontal axis was 2.5. The results of the SPACE analysis strategy for the Sawah Bangsa farmer group's organic rice business are in the aggressive quadrant with strategy recommendations: integration (forward integration, backward integration, lateral integration), market penetration, market development, product development and diversification (related or unrelated).]]>
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