KINERJA : Jurnal Ekonomi dan Bisnis
Vol 5 No 01 (2022): Kinerja : Jurnal Ekonomi dan Bisnis

PENGARUH PELAYANAN PRIMA, KEPUASAN PELANGGAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN

Chusnah, Chusnah (Unknown)
Syukhul, Muhammad (Unknown)

Article Info

Publish Date
25 Jul 2022

Abstract

This study aims to determine the effect of excellent service, customer satisfaction and location, on customer loyalty at PT. Binajasa Abadi Karya. This study uses primary data, by distributing questionnaires through the G-form. The research sample is 82 companies that use services or are tenants at PT. Binajasa Abadi Karya. The data analysis method used multiple linear regression. The results showed that partially excellent service, customer satisfaction and location had a positive and significant effect on customer loyalty. Results of F-test showed that excellent service, customer satisfaction and location simutaneously affect customer loyalty, with an adjusted R-square value of 46.1%.

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Journal Info
KINERJA : Jurnal Ekonomi dan Bisnis
Website

Abbrev

Kinerja

Publisher

Universitas Islam As-Syafiiyah

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

KINERJA : Jurnal Ekonomi dan Bisnis is a peer reviewed journal that provides a forum for original publications relevant to economics, management and business, for researchers, lecturers, students and alumni both from the Faculty of Economics and Business, As-Syafiiyah Islamic University and from ...