<![CDATA[This study aims to determine the effect of profitability variables (Earning Per Share, Return on Assets, and Price Earning Ratio) on the company's stock price. The samples used in this study were 9 companies in the Primary Goods Retail Trade Sub-Sector that were listed on the Indonesia Stock Exchange in the 2016-2021 period. The sample was selected using purposive sampling method. The independent variables in this study are Earning Per Share, Return on Assets, and Price Earning Ratio. The dependent variable in this study is the stock price. Variable data processing analysis in this study is using multiple regression analysis of panel data. The results showed that the selected panel data model was the Random Effect Model. The results show that the Price Earning Ratio has a positive effect on stock prices. While Earning Per Share and Return on Assets have no effect on retail company stock prices. The findings in this study are that the Price Earning Ratio is a profitability ratio as an option in determining the consideration of choosing stocks.]]>
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