Jurnal Karya Nyata Pengabdian
Vol. 1 No. 1 (2024): Oktober

Pelatihan Digital Marketing untuk Meningkatkan Daya Saing Produk Lokal

Febriani, Rizki Anisa (Unknown)

Article Info

Publish Date
12 Oct 2024

Abstract

The advancement of digital technology has brought significant changes in the business world, including for micro, small and medium enterprises (MSMEs). However, there are still many MSMEs that have not utilised digital marketing optimally to improve the competitiveness of their products. This article discusses the implementation of a digital marketing training programme that aims to improve the marketing skills of MSME players in promoting local products. The training involved various techniques, such as the utilisation of social media, e-commerce platforms, and relevant content strategies. The results of this programme show an increase in MSME players' understanding and ability to utilise digital media, which in turn helps expand their market and increase sales.

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Journal Info
Jurnal Karya Nyata Pengabdian
Website

Abbrev

JKNP

Publisher

Utami Publisher

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Topics raised in Jurnal Karya Nyata Pengabdian cover various fields, such as education, health, economy, environment, appropriate technology, and socio-culture. The published articles are expected to be a source of inspiration and practical guidance for various parties in improving the effectiveness ...