<![CDATA[At present there are many modern markets establishing in Jambi City. The existence of modern markets on the one hand is able to improve the community's economy and regional income, on the other hand it has an impact on traditional traders. The aim of this research is to analyze juridically the impact and strategies of clothing traders in traditional markets in facing competition with modern markets in Jambi City. The research method used is juridical-empirical research, namely examining social phenomena that occur in society in relation to applicable legal regulations, and analyzed using a socio-legal approach. The results of the research show that economically the establishment of modern markets has had a negative impact on traditional traders in the form of decreased sales turnover, lack of buyers, permanent closure of stalls and layoffs of employees in Jambi City, Juridically, the existence of modern markets does not pay attention to the provisions of applicable laws and regulations such as distance provisions, not being able to detrimental to traditional markets and the need to establish partnership programs with MSMEs and so on.]]>
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