THE POTENTIAL DEVELOPMENT STRATEGY OF PESANTREN LITERATURE TO SUPPORT A RELIGIOUS TOURISM TOWARDS A CREATIVE INDUSTRY

Faridi, Abdurrachman

English Education Journal
Vol 1 No 1 (2011)

Pesantrens literature is a cultural treasure which exists in Indonesia. Pesantrensenchantment can be viewed from many sides; i.e. environment, education, teaching, human,even customs and arts. These conditions provide a variety of potential to be optimized. Theaim of this study is to expose the potential and model of pesantrens literature to supportreligious tourism as a creative industry. The result of this study is to optimize the potentialdevelopment strategy of pesantrens literature and to support religious tourism as a creativeindustry. Pesantrens literature is used as one of religious tourism attractions that brings theeconomic life towards a creative industry, and to create other economic activities beneficialfor the grassroots level.